Master data forms the basis of almost all business decisions, whether prices, discounts, product features or contact information. This is why many companies try to keep their data complete and correct. However, this is easier said than done. Manually maintaining and managing company-wide SAP master data is time consuming and prone to errors. Philipp von der Brüggen spoke to Bo Andersen, International Senior Sales Manager, and Hubert Jaśków, Senior Expert Masterdata Products at NTT DATA Business Solutions, about their experiences with master data management projects and their company’s in-house solution GLASSWING.